Hotel Email Marketing Data & Integrated Targeting Strategy
Comprehensive Email Data Management
At Americas Great Resorts, our integrated data strategy is built around one core goal: helping luxury hotels and resorts reach more of the right travelers. Our frequent-traveler email database is curated specifically for upscale properties and refined to reach affluent guests who are actively engaged with premium travel experiences. Below, you’ll see how our targeting criteria and campaign results work together to drive real bookings and revenue.
About Our Frequent-Traveler Email Data
Since 1993, Americas Great Resorts has been aggregating and refining marketing data with a single focus: high-income, frequent travelers who stay at premium hotels and resorts. Our data is sourced from a variety of high-end, travel-related platforms and websites, giving your campaigns access to a broad yet highly relevant audience of luxury travelers.
How We Validate and Clean Our Data
Accuracy and relevance are at the heart of our methodology. Before any campaign goes live, our data is cleaned and validated by our partner Email Answers to remove incorrect, obsolete, or undeliverable email addresses. This ongoing process improves deliverability, protects your brand, and ensures your message reaches real people who are likely to engage.
Why This Data Drives Results for Luxury Hotels & Resorts
Our diligent data management practices help your campaigns reach truly interested individuals — affluent travelers and fans of luxury accommodations — instead of generic, low-intent audiences. By leveraging a meticulously maintained and current datafile, we significantly enhance the effectiveness of your marketing, improving engagement, website traffic, and booking activity. While results vary by property, offer, and season, our data-driven approach is designed to give your hotel or resort a measurable advantage in attracting new guests.
To see how we use this data in fully managed campaigns, visit our Hotel Email Marketing Services page.
Understanding our Conversion Study process
We track the effectiveness of every email campaign and calculate ROI by analyzing key performance indicators such as opens, clicks, conversion rates, and cost per acquisition. For a deeper look at how we measure performance and attribution, see our article, A Comprehensive Guide to Measuring Campaign Results with Americas Great Resorts
These insights help your team understand exactly how our data and campaigns contribute to direct bookings and overall revenue.
Below is an example of our real-time campaign tracking link:
Detailed Targeting Criteria
Filters
Lifestyle
Frequent Travelers Email Datafile
Below are sample counts from our Frequent Travelers Email Datafile, showing the depth and breadth of our luxury travel audiences:
Campaign Effectiveness
Here are a few examples of campaigns powered by our data, showing how targeted email marketing can translate into new customer bookings for luxury hospitality brands:
Hammock Beach
Deployed 3 email campaigns.
ROI: Generated over 243 new customer bookings.
Hotel Bennett Charleston
Deployed 6 email campaigns.
ROI: Generated over 293 new customer bookings.
Hotel Villagio (Sonoma/NAPA)
Deployed 52k emails.
ROI: Generated 142 new customer bookings. An impressive 80-1 ROI.
Montage Palmetto Bluff
Deployed 35k emails.
ROI: Generated 52 new customer bookings.
Ventana Big Sur
Deployed 44k emails.
ROI: Created 58 new customer bookings with ADR over $1,000 per night.
Results will vary by property, offer, timing, and inventory. These examples are provided to illustrate what is possible when high-quality data and strong creative work together.
Our integrated data strategy is designed to make your marketing more targeted, efficient, and profitable. By combining a refined frequent-traveler email database with smart segmentation and clear reporting, we help luxury hotels and resorts turn marketing spend into measurable booking activity. If you’re ready to see what this data can do for your property or portfolio, we’d be glad to talk.