Articles
A Comprehensive Guide to Measuring Campaign Results with Americas Great Resorts
Introduction: In the competitive landscape of the hospitality industry, effective marketing strategies play a pivotal role in attracting and retaining customers. Email campaigns have proven to be a valuable tool for hotel properties, and Americas Great Resorts understands the importance of not only deploying successful campaigns but also measuring their …
My $400 Bagel and Cup of Coffee This Morning
This morning, on my way to work, I decided to pick up bagels for the office and a cup of coffee for myself. Arriving five minutes before the bagel store opened, I parked and joined the line behind three people waiting at the door. Within ten minutes, the line behind …
Marketing Strategies for Attracting Solo Luxury Travelers
How to Cater Marketing Efforts to the Growing Segment of Solo Travelers In recent years, the travel industry has seen a significant rise in the number of solo travelers, particularly in the luxury segment. This demographic, driven by the desire for unique experiences, self-discovery, and personal enrichment, presents a lucrative …
How Blockchain Can Be Used in Hotel Marketing and Operations
Leveraging Blockchain Technology for Enhanced Security and Transparency In the fast-evolving landscape of technology, blockchain has emerged as a transformative force across various industries. Initially conceived as the underlying technology for cryptocurrencies like Bitcoin, blockchain’s potential extends far beyond digital currencies. Its unique features of decentralized control, transparency, and immutability …
Utilizing Influencer Partnerships for Boutique Luxury Hotels
How Smaller Luxury Hotels Can Benefit from Influencer Collaborations In today’s digitally-driven marketing landscape, influencer partnerships have become a powerful tool for brands to reach and engage their target audiences. Boutique luxury hotels, with their unique charm and personalized experiences, are perfectly poised to leverage influencer collaborations to enhance their …
The Future of Direct Booking: Strategies to Compete with OTAs
The travel industry has been revolutionized by the rise of Online Travel Agencies (OTAs). Platforms like Booking.com, Expedia, and Airbnb have become ubiquitous, providing travelers with a convenient one-stop-shop for their accommodation needs. However, while OTAs offer numerous advantages for consumers, they also impose significant costs on hotels. Commissions, which …
The Perils of AI in Email Design: Why Human Touch is Still Irreplaceable
As artificial intelligence (AI) continues to advance, its applications in various fields, including marketing, are becoming more prevalent. One area where AI has shown promise is in designing and coding email creatives. The idea of using AI to automate email design, ensuring efficiency and cost-effectiveness, is enticing. However, before jumping …