Hospitality Marketing Guides for Luxury
Hotels, Resorts, and Cruise Lines
The Most Expensive Problem in Luxury Hotel Marketing Is the One the Industry Doesn’t See
Luxury hotels rarely believe they have a structural marketing problem. When performance weakens, the diagnosis is almost always the same. Campaigns need improvement. SEO needs adjustment. Creative should evolve. Media allocation must be reconsidered. In other words, the industry assumes the problem lies in execution. But execution is rarely the …
Luxury Hospitality Is Entering the Post-Search Era
When a system assembles a conclusion before the person requesting it sees any options, two things disappear simultaneously: the alternatives that were eliminated, and the fact that elimination occurred. The decision appears to the traveler as a recommendation. It appears to the hotel as silence. A traveler planning a long …
Luxury Hotels Are Training AI to Forget Their Brands
The threat is not that AI cannot find your hotel. It is that AI cannot tell it apart from the one next door. Every luxury hotel marketing team in the world is producing content right now. Blog posts. Property descriptions. Press releases. Social captions. Email copy. Landing pages. Award submissions. …
Meet the New Boss, Same as the Old Boss
AI discovery didn’t disintermediate your demand. It repackaged the dependency. Hotels thought they had found the exit. After twenty years of watching Expedia and Booking.com extract commission on guests who were always theirs to begin with, the industry spotted a way out. Travelers were asking ChatGPT where to stay. Perplexity …
The Anatomy of a Lost Guest
I asked ChatGPT to plan a weekend in Orlando. Not to find a hotel. To plan the trip. I told it I wanted to spend a day at Universal Studios with two park access, skip-the-line passes, and a hotel close enough to walk. I wanted to know my options and …
Why OTA Dependence Survives Rational Executives
Every senior hospitality executive reading this knows the number. The OTA commission line. The percentage. The annual total. It is on the report. It has been on the report for years. In many cases it represents the single largest controllable cost on the property P&L, running between fifteen and twenty-five …
The Day We Stopped Renting Our Guests
The presentation lasted forty-five minutes. The math was clear. The mechanism was explained. The CMO understood both. She went back to her desk and did nothing. Not because she disagreed. Not because the numbers were wrong. Because the thing being described was going to take eighteen months to compound, and …