Hospitality Marketing Guides for Luxury
Hotels, Resorts, and Cruise Lines
The Most Expensive Problem in Luxury Hotel Marketing Is the One the Industry Doesn’t See
Luxury hotels rarely believe they have a structural marketing problem. When performance weakens, the diagnosis is almost always the same. Campaigns need improvement. SEO needs adjustment. Creative should evolve. Media allocation must be reconsidered. In other words, the industry assumes the problem lies in execution. But execution is rarely the …
The Sky Is Falling Upward
Why independent luxury hotels are losing structural ground inside the best market conditions they have seen in a decade. The luxury hospitality market is growing. The data says so. The executives say so. The headline RevPAR numbers say so. That is exactly the problem. Strong market conditions give independent luxury …
The Event Horizon Is Approaching
There is no alarm. No triggering event. No moment when a luxury hotel’s leadership team looks up from the dashboard and recognizes that something structural has changed. That’s not how this works. Gravity doesn’t announce itself. It only reveals itself when escape becomes expensive. There is no sound in space. …
The Anti-Marketing Agency
There is an elephant standing in the middle of the hotel industry’s boardroom. Everyone can see it. Almost nobody wants to talk about it. Instead, the industry does what it usually does when something is structurally wrong. It renames the problem, turns it into a budget line, and hires somebody …
What Your Guests Actually Cost (And Why Hotels Miss Half)
Most independent luxury hotels know what OTA commission costs them. They see the percentage on every remittance. They know the number. What most have never calculated is the full number. Not the commission line. The total cost. What it actually costs to acquire a guest who books through an intermediary, …
The Industry That Got Played Twice
While you were processing the last mistake, they started building the next one. The governance failure is documented. Accept it as premise. This article begins where it ends. It ended by asking what, if anything, exists outside the compromised stack. Nobody answered. Nobody asked. And while the industry stood there …
The Rate Parity Trap: Why Luxury Hotels Are Paying to Suppress Their Own Brand
rate /rāt/noun — a fixed price paid or charged for something, especially goods or services. parity /ˈperədē/noun — the state or condition of being equal, especially regarding status or pay. rate parity /rāt ˈperədē/noun — a contractual obligation requiring hotels to maintain identical prices for the same room across all …