What McKinsey and Skift’s New Travel Research Means for AI Visibility and Demand Ownership
Skift Research and McKinsey show AI shaping which travel options get considered. AGR examines what that means for KFO and owned demand.
Hotel Marketing Articles
The Hotel Industry Has Discovered Infinite Content. Unfortunately, It Has Nothing to Say.
AI makes hotel marketing content infinitely cheap. The real problem is not the writing. It is publishing more while adding nothing new to the public record.
AI in Hospitality in 2026: How Hotels Are Found, Understood, and Chosen
What AI means for hotel discovery, accurate representation, and booking, based on leading research and AGR’s Knowledge Formation Optimization framework.
South Florida Luxury Condo AI Visibility Report: Absent, Misrepresented, or Found?
An analysis of 27 AI answers documenting omissions, conflicting project details, and misidentified sales channels for South Florida luxury condo developments.
What a Hotel’s AI Visibility Score Can Actually Tell You
What can a hotel AI visibility score really tell you? AGR examines 148 luxury hotels, publisher coverage, and the evidence owners should expect from audits.
The Luxury Hotel AI Recommendation Study: What Predicts Recommendation Frequency?
A study of 148 luxury hotels finds Forbes and Michelin credentials strongly associated with AI recommendation frequency; website AI infrastructure was not.