Hospitality Marketing Guides for Luxury Hotels and Resorts
A Comprehensive Guide to Measuring Campaign Results with Americas Great Resorts
Introduction: Americas Great Resorts email campaign ROI is measured by how accurately campaign performance can be tied to confirmed hotel bookings and revenue. In the competitive hospitality landscape, understanding the true impact of email marketing for hotels requires more than open rates or clicks. Americas Great Resorts verifies real campaign …
AI Will Not Reduce Intermediary Dependence in Travel. It May Increase It.
Artificial intelligence is reshaping how travelers discover hotels, but it is not removing the intermediaries that control demand. For years, the hospitality industry has operated under a persistent hope: that new technology would finally allow hotels to reduce reliance on intermediaries. Today, artificial intelligence has become the latest expression of …
Your Hotel Doesn’t Need Another Marketing Agency. It Needs Owned Demand.
Most luxury hotel marketing stacks are missing one layer: owned demand. Most luxury hotels already have agencies. Most already have a CRM. Most are spending heavily on paid media. And yet direct bookings stall. Ad costs rise. OTAs take a bigger share. Marketing activity looks busy — but revenue doesn’t …
A 30-Year Strategic Failure in Luxury Hotel Marketing That Went Unnoticed
Luxury hospitality didn’t modernize acquisition — it exited it, created a vacuum, and spent the next three decades renting demand back from platforms. Luxury hospitality shifted from owning demand to renting it — and built an entire operating model around that tradeoff. Thirty years ago, luxury hotels made a reasonable …
When AI Plans the Trip, Who Owns the Traveler?
As artificial intelligence becomes the front door to travel discovery, a quiet power struggle is underway over who shapes demand — and who gets reduced to inventory. It no longer starts with a browser tab and a list of blue links. It begins with something closer to instinct: somewhere warm …
LLMs Are About to Hand More Power to OTAs And Most Luxury Hotels Don’t See It Coming
AI Isn’t Changing Marketing — It’s Rewriting Control Listen up. If you’re still thinking of AI as a feature, you’re already behind. This is not “innovation.” This is not “a tool.” This is a control shift — upstream — at the moment where guests decide what’s worth considering. And here’s …
The Economics of Email-Based Acquisition in Luxury Hospitality
AI Is Compressing Discovery — Ownership Determines Margin Leave email to CRM teams long enough, and something predictable happens. It becomes downstream. Transactional.Reactive.A retention tool asked to compensate for demand hotels no longer control. Meanwhile, discovery quietly moved upstream. First to search engines.Then to metasearch.Now increasingly to AI. And with …