Understanding the Structural Limits of Tourism Marketing — and How Demand Ownership Changes the Equation Most tourism marketing problems are not execution failures — they are structural ones rooted in how demand is created, measured, and retained. State and regional visitor bureaus are among the most influential demand generators in …
The Problem Luxury Hotels Think They Have For years, luxury hotels have been told they have an OTA commission problem. The thinking is straightforward: commissions are high, margins suffer, and the solution is to negotiate harder, rebalance channels, or reduce reliance on intermediaries. Entire technology stacks and advisory practices have …
Why OTA Dependence Persists in Luxury Hospitality Online travel agencies did not become dominant in luxury hospitality because they offer better experiences or lower prices. They became dominant because they own demand at the moment of decision, while most hotels only own the guest after the stay is complete. When …
Why Owned Guest Relationships Compound Direct Bookings While OTAs Reset Growth Luxury hospitality has always believed it is in the business of experience. Yet many luxury resorts still market as if each booking is an isolated transaction — won through paid demand, seasonal promotions, or third-party intermediaries. In that model, …
Why Luxury Email Design Is a Psychological Conversion System, Not a Visual Template Luxury hotel email design is not simply an exercise in aesthetics — it is an exercise in psychology. Affluent travelers make decisions based on emotional cues, perceived exclusivity, sensory appeal, and the subtle signals that define premium …
Why Email Cadence Matters More Than Frequency for Luxury Resorts Luxury hotel email marketing is not just about elegant creative or advanced segmentation. Cadence — the rhythm of communication — is what determines whether an email program quietly compounds direct bookings or gradually loses engagement, relevance, and inbox placement. Across …