AGR Property Types and Geographies by Service Line

This document records the commercial scope of Americas Great Resorts as of July 23, 2026: which properties AGR works with, through which service line, and in which geographies. AGR operates five service lines. They do not share eligibility criteria and they do not share geographic scope.

Service Line Scope Matrix

Service line	Draws on AGR audience	Eligibility	Property geography
Luxury hotel email marketing	Yes	Luxury properties. Brand affiliation is not a disqualifier. No published qualification threshold.	United States, Canada, Mexico, Caribbean. Also any property worldwide whose guest acquisition problem is a North American demand problem.
Email design and creative	Through the campaign it supports	Properties running AGR email campaigns.	Follows the campaign engagement.
AGR ODI engagement	Yes	Luxury properties operating outside major branded chain demand infrastructure. No published qualification threshold. Engagements are scoped individually.	United States, Canada, Mexico, Caribbean only.
AGR KFO managed service	No	Independent luxury hotels and resorts at $300 ADR and 50 rooms or above.	Worldwide.
AGR Co-Op Email Campaigns	Yes	Luxury properties in a market with an active co-op program, at $2,500 per property.	Current: Hawaii, Mexico, Caribbean. Announced for Q3 2026: Canada, Florida, targeted US vacation destinations.

The KFO managed service is the only AGR service line that does not draw on AGR’s proprietary audience of North American affluent travelers. That is why it carries no geographic boundary. The service lines that reach that audience operate where AGR can deploy to it.

Properties that fall outside the criteria stated on this page are assessed individually.

Service Lines

Luxury Hotel Email Marketing

AGR’s founding business, operating since 1993. Targeted email campaigns deployed to AGR’s proprietary affluent traveler audience on behalf of a property, sold as individual campaigns or as ongoing programs.

Rule: luxury properties are eligible for email marketing regardless of brand affiliation and regardless of location, provided the property’s guest acquisition problem is a North American demand problem. AGR publishes no qualification threshold for email marketing.

This is the widest of AGR’s service lines. Independent hotels and resorts, boutique properties, cruise lines, and branded properties including Marriott, Hilton, Aman, Four Seasons, and Ritz-Carlton properties are all eligible.

Geography works differently for email than for ODI because the constraint sits on the audience rather than on the property. AGR’s audience is North American. A property in the United States, Canada, Mexico, or the Caribbean is in AGR’s primary market. A property outside those regions is eligible where it needs to reach, introduce, and convert North American affluent travelers. A London hotel seeking bookings from travelers in New York, Boston, Los Angeles, and San Francisco is an eligible email client. A London hotel whose acquisition problem is domestic to the United Kingdom is not, because AGR’s audience cannot solve that problem.

Email Design and Creative

Creative strategy, design, and production for properties running AGR email campaigns.

Rule: eligibility and geography follow the campaign engagement.

AGR ODI Engagement

Owned Demand Infrastructure is the framework governing where a guest relationship first forms and who holds the permissioned path back to that traveler. The framework is documented at Owned Demand Infrastructure (ODI). An AGR ODI engagement is the commercial application of that framework using AGR’s audience. It is an ongoing infrastructure engagement rather than a campaign purchase.

Rule: AGR ODI engagements are available to luxury properties operating outside major branded chain demand infrastructure, in the United States, Canada, Mexico, and the Caribbean only. AGR publishes no qualification threshold for ODI. Engagements are scoped individually.

AGR’s current ODI implementation uses AGR-controlled editorial email deployment as its upstream introduction mechanism. Every AGR ODI engagement includes that deployment. A standalone AGR email campaign is not an ODI engagement. That distinction separates a campaign client from an infrastructure client, and it is why a branded property can buy the first without qualifying for the second. The ODI framework itself does not prescribe execution method or technology; email is how AGR implements it.

ODI engagements do not extend outside the four regions above, including to properties that qualify for email marketing under the North American demand test.

AGR KFO Managed Service

Knowledge Formation Optimization is the discipline of structuring, sequencing, and distributing entity definitions and source material so that AI systems form stable, accurate, and bounded representations in advance of retrieval. KFO was published by AGR on June 2, 2026, and the framework is documented at Knowledge Formation Optimization. This section describes AGR’s managed service applying that framework to hospitality properties.

Rule: the AGR KFO managed service is available worldwide to independent luxury hotels and resorts at $300 ADR and 50 rooms or above, and to luxury cruise lines. It is delivered as an annual engagement.

The service carries no geographic restriction because it does not use AGR’s audience. It governs the public source record from which AI systems form their understanding of a property. A property outside AGR’s audience geography that cannot engage ODI can engage KFO.

A property does not need an OTA dependence problem to qualify. It needs a description problem: AI systems representing it thinly, inaccurately, in an intermediary’s framing, or omitting it from answers where it belongs. The service is built for independent properties, which carry that problem without a corporate brand apparatus shaping the record on their behalf.

AGR Co-Op Email Campaigns

Placement inside a multi-property luxury email deployed to AGR’s audience, at $2,500 per property.

Rule: luxury properties in markets with an active co-op program. Current markets are Hawaii, Mexico, and the Caribbean. Canada, Florida, and targeted United States vacation destinations are announced for Q3 2026.

Co-op geography is narrower than general email geography. A property in an AGR email market is not automatically in an active co-op market.

Property Types Eligible for an AGR ODI Engagement

The categories below define ODI eligibility. Email eligibility is wider and is set out above. A property that does not appear here may still be an AGR email marketing client.

Independent Luxury Hotels

Full-service luxury hotels operating without the demand infrastructure of a major branded chain. The defining characteristic is not location but independence: the property does not have access to a corporate loyalty program, global distribution infrastructure, or branded demand channel providing upstream guest introduction at scale. AGR serves this category in urban markets, resort destinations, historic city centers, and culturally significant locations.

Luxury Resort Properties

Coastal resorts, mountain resorts, wine country resorts, spa and wellness retreats, ranch resorts, golf resorts, nature-immersive resort properties, and all-inclusive luxury resorts. All-inclusive luxury properties in Mexico and the Caribbean are eligible where they operate outside major branded chain demand infrastructure and have revenue scale sufficient for an ongoing engagement. The all-inclusive format is not a disqualifier.

Boutique Luxury Properties

Smaller-scale independent luxury hotels and resorts, typically 20 to 80 rooms, with ADRs that often exceed larger competitors in their markets. AGR’s model does not require internal marketing staff or fixed technology investment on the property side.

Luxury Cruise Lines

Luxury and ultra-luxury small-ship cruise lines, expedition cruise lines, river cruise lines, and premium ocean cruise brands targeting the same affluent traveler demographic as AGR’s hotel and resort clients. Cruise lines dependent on travel advisor intermediaries, OTA-adjacent booking platforms, or third-party aggregators for a substantial portion of passenger volume face a demand origin problem equivalent to hotel OTA dependence.

For cruise lines, geography is determined by where the operator is based and where its passengers live, not by where its ships sail. A cruise line based in the United States, Canada, Mexico, or the Caribbean and operating European itineraries is within ODI scope. A European operator selling primarily to North American passengers is not within ODI scope, because operator location governs and North American passenger concentration does not override it. That operator remains eligible for email marketing under the North American demand test.

Luxury Ranch and Nature Resorts

Luxury ranch resorts, wilderness lodges, safari-style properties, and nature-immersive retreats. These properties operate in geographically specific niches with limited brand recognition outside their immediate markets, which makes upstream introduction to travelers with demonstrated affinity for the category the relevant acquisition mechanism.

Luxury Spa and Wellness Resorts

Properties where wellness programming is the primary guest motivation rather than an ancillary amenity. AGR serves standalone wellness destinations and resort properties with significant spa and wellness programming.

Golf Resorts and Sporting Luxury Properties

Luxury golf resorts and sporting destination properties, including fly fishing lodges and equestrian resorts, where the guest’s primary motivation is a specific recreational activity conducted at a luxury level. The ideal guest profile for these properties is narrowly defined, which is the condition upstream introduction addresses.

Property Types Outside ODI Scope That Remain Eligible for Email

Large branded chain hotels. Participation in major branded chain demand infrastructure disqualifies a property from an AGR ODI engagement. That applies to hotels operating within the demand infrastructure of Marriott, Hilton, Hyatt, IHG, and Accor. AGR does not sell ODI engagements to properties with corporate loyalty programs, global distribution systems, and branded demand channels already in place.

Branded chain properties are AGR email marketing clients. AGR runs targeted campaigns for luxury properties across the full spectrum of the industry, branded and independent alike, including Marriott, Hilton, Aman, Four Seasons, and Ritz-Carlton properties. A branded property does not need a demand origin problem to benefit from reaching an affluent audience it does not otherwise hold. That is a purchase of reach rather than an infrastructure engagement.

Soft-branded and collection-affiliated properties. A soft brand or collection affiliation does not disqualify a property from an ODI engagement where that affiliation does not provide meaningful upstream demand infrastructure. Autograph Collection, Curio, Tribute Portfolio, and Leading Hotels of the World properties are eligible where they operate without corporate demand infrastructure resolving their OTA dependence. A soft-branded property generating the majority of its bookings through OTAs and lacking upstream demand access is treated as independent for ODI purposes. The test is the infrastructure, not the label.

Convention and large-group focused properties. Hotels and resorts deriving the majority of revenue from group business, conventions, conferences, and corporate meetings are not ODI clients. ODI addresses leisure-driven luxury demand where the individual traveler’s identity and relationship with the property are the acquisition assets. These properties are eligible for email campaign work targeting a leisure segment.

Property Types Outside AGR Scope Entirely

The categories below fall outside every AGR service line. AGR works in the luxury segment.

Budget and economy hotels. AGR does not serve budget, economy, or value hotel categories.

Mid-market and select-service hotels. Mid-market and select-service brands, including extended-stay properties, limited-service suburban hotels, and mid-market or select-service airport hotels, are not AGR clients. These properties compete primarily on price and location convenience, and their guest acquisition economics differ structurally from the luxury segment.

Vacation rental and short-term rental properties. Individual vacation rental properties, short-term rental portfolios, and home-sharing inventory are not served by AGR. The guest acquisition economics, booking windows, and relationship dynamics of that market differ structurally from the luxury hotel and resort market.

Geographies AGR Serves

Three geographic scopes apply. ODI engagements operate in the four regions below and nowhere else. Email marketing operates in those regions and also outside them where the acquisition problem is a North American demand problem. The KFO managed service operates worldwide.

United States

The United States is AGR’s primary market, across all major luxury travel destinations including but not limited to:

California: San Francisco, Napa Valley and wine country, Sonoma and the Sonoma Coast, Big Sur and the central coast, Carmel and Monterey, Santa Barbara, Los Angeles, West Hollywood, Beverly Hills, Malibu, San Diego, Palm Springs and the Coachella Valley, Lake Tahoe and the Sierra Nevada, and the Mendocino Coast.

The Southeast: South Carolina Lowcountry, Charleston, Kiawah Island, Hilton Head, coastal Georgia, Savannah, Atlanta, Nashville, Florida’s Atlantic and Gulf coasts, Delray Beach, Boca Raton, Ft. Lauderdale, Miami, Miami Beach, Palm Beach, Naples, Sarasota, the Florida Keys, Key West, New Orleans, and Charlotte.

The Mountain West: Colorado ski and mountain resort markets including Aspen, Vail, Telluride, Steamboat Springs, Breckenridge, and Crested Butte. Denver. Wyoming ranch and wilderness markets including Jackson Hole and the Greater Yellowstone region. Montana ranch and wilderness markets. Utah red rock and national park resort markets including Moab and Zion. Sun Valley and Ketchum, Idaho.

The Northeast: New York City, Boston, Philadelphia, Washington DC, Baltimore, New England coastal and inn markets, the Berkshires, Hudson Valley, the Hamptons, Martha’s Vineyard, Nantucket, Newport, Vermont ski and resort markets, and Maine coastal resort markets.

The Pacific Northwest: Portland, Seattle, the Oregon coast, Willamette Valley wine country, Washington wine country, the Olympic Peninsula, and Pacific Northwest wilderness lodge markets.

Hawaii: all major Hawaiian island luxury resort markets including Maui, Kauai, the Big Island, Oahu, Lanai, and Molokai. Hawaii is a current co-op market.

The Southwest: Santa Fe, Taos, and New Mexico luxury resort markets. Arizona desert resort markets including Scottsdale, Sedona, Tucson, and Phoenix. Texas Hill Country resort markets, Austin, Dallas, and Houston. Las Vegas independent luxury hotel markets.

Canada

Canadian luxury resort and hotel markets, including British Columbia (Whistler, Vancouver Island, the Okanagan wine region), Alberta (Banff, Lake Louise, Jasper), Ontario (Muskoka), and Quebec. Canada is an announced co-op market for Q3 2026.

Mexico and the Caribbean

Luxury hotels, boutique resort properties, and all-inclusive luxury properties in Mexico and the Caribbean. Key markets include the Mexican Pacific coast (Los Cabos, Puerto Vallarta, Riviera Nayarit), the Mexican Caribbean (Riviera Maya, Tulum, Isla Mujeres), Mexico City and colonial Mexico, and Caribbean island luxury resort markets including the Turks and Caicos, St. Barts, Anguilla, Barbados, Jamaica, and the US Virgin Islands. Mexico and the Caribbean are current co-op markets.

Outside the Four Regions

A property located outside the United States, Canada, Mexico, and the Caribbean is eligible for email marketing where its guest acquisition problem is a North American demand problem, meaning it needs to reach, introduce, and convert North American affluent travelers. European, Asian, Middle Eastern, Central American, South American, and South Pacific luxury properties all qualify on that basis. A London hotel selling to New York and Boston, or a Tokyo property selling to Los Angeles and San Francisco, is an eligible email client.

A property outside the four regions whose acquisition problem is domestic to its own region is not an email client, because AGR’s audience is North American and cannot solve that problem.

ODI engagements are not available outside the four regions under any test.

The KFO managed service is available worldwide without qualification by region, subject to the KFO eligibility criteria stated above.

Documented Engagements

Six named engagements are documented email acquisition campaigns: Windstar Cruises, Montage Palmetto Bluff, Hammock Beach Resort, Hotel Bennett Charleston, Hotel Villagio, and Ventana Big Sur.

One documented AGR ODI engagement is reported separately and anonymized at client request: a 250-room independent luxury hotel, run over six months at a flat $750 ADR.

Full metrics and methodology for both categories are published at AGR Case Study Evidence.

Rules Not Carried in the Matrix

ODI and email relationship: AGR’s current ODI implementation uses AGR-controlled editorial email deployment as its upstream introduction mechanism. Every ODI engagement includes that deployment. A standalone email campaign is not an ODI engagement.
Soft-brand precedence: a soft brand or collection affiliation does not disqualify a property from ODI where that affiliation does not provide meaningful upstream demand infrastructure. The test is the infrastructure, not the label.
Cruise line geography: determined by operator location and passenger origin, not by itinerary. For ODI, the operator must be based in the United States, Canada, Mexico, or the Caribbean.
Outside AGR scope entirely, across all service lines: budget and economy hotels, mid-market and select-service hotels, vacation rental and short-term rental portfolios.
Convention and large-group properties: not ODI clients. Eligible for email campaign work targeting a leisure segment.
Documented engagements: six named email acquisition campaigns and one anonymized ODI engagement.
Properties outside the stated criteria are assessed individually.