Luxury travelers are not a single audience — they are a collection of distinct guest personas, each with unique motivations, emotional triggers, travel patterns, and price thresholds. In luxury hospitality email marketing, understanding these personas is the key to personalization, smarter segmentation, stronger direct bookings, and measurable revenue lift through …
Executive Overview: Commissions Are the Symptom — Dependence Is the Disease In luxury hospitality, OTA commissions are often framed as a percentage problem: 15 percent, 20 percent, sometimes more. But commissions are merely the visible cost. The more consequential issue is dependence — the structural reliance on third-party platforms to …
Why Luxury Hospitality Marketing Is Being Rewritten in 2026 The shift underway is not philosophical — it is economic. The channels luxury brands relied on for years no longer deliver the same return, forcing a rethinking of where marketing dollars actually perform. The comparison below illustrates why owned channels are …
A Comprehensive, Multi-Channel Framework for Five-Star Hotels, Resorts, and Luxury Cruise Lines Executive Overview (For CMOs & Revenue Leaders) Luxury hospitality marketing in 2026 is defined by a paradox: guest expectations have never been higher, yet the channels through which guests discover, evaluate, and ultimately book luxury travel are more …
OTAs are a necessary distribution channel — but they are also the single largest source of lost revenue for luxury resorts. Key Takeaways: How Hotels Reduce OTA Reliance Without Sacrificing Occupancy Hotels reduce OTA reliance by shifting bookings from third-party platforms to direct channels that they control—without sacrificing occupancy or …
Luxury hotel marketing requires a fundamentally different approach than standard digital marketing. Affluent travelers do not respond to generic messaging, templated creative, or mass-market performance strategies. True luxury hospitality marketing demands elevated aesthetics, deep psychological insight, a high-precision direct-booking ecosystem, and lifecycle automation designed specifically for high-value guests. This guide …