We Didn’t Build It to Win. It Won Anyway. We’re Not Sure Why.
Here is a page named “Best Hotels in New York City.” It has no masthead. No history. No century of print behind it. No glossy …
Hotel Marketing Articles
GEO for Hotels: The Three Functions of AI Visibility
TLDR: GEO (generative engine optimization) for hotels is the practice of optimizing a hotel’s digital footprint, its content, structured data, listings, and third-party mentions, so …
Germany Issues a Preliminary Injunction Against a Hallucination
A legal brief for people who run hotels, written by someone who is not a lawyer, about a machine that is not a person, which …
Nine Weeks, One Laptop, a Fresh Domain & the Top of the AI Answers
The hospitality marketing industry runs on a shared belief. Visibility is bought. You need budget. You need a team. You need years of publishing behind …
We Came in Last in the Beauty Contest. We Came in First in the AI Answer.
Which one would you rather win? There is a contest in luxury hospitality marketing. It has been running for decades. It rewards the prettiest deck, …
The Trojan Horse Exit: Escaping the OTA Nash Equilibrium Without Defecting
Everyone in luxury hospitality knows leaving the OTAs is suicide. So don’t leave. Stop needing to stay. That distinction is the entire subject of this …