Executive Summary:
Hotel Bennett Charleston partnered with Americas Great Resorts to boost direct bookings, expand reach among high-value travelers, and improve overall revenue performance through a highly targeted hotel email marketing campaign. AGR executed a luxury-calibrated strategy designed to enhance visibility, strengthen audience engagement, and generate measurable direct-booking activity for one of Charleston’s most prestigious properties.
Client Profile:
Hotel Bennett is a luxury hotel located in the heart of Charleston, South Carolina. Known for its elegant design, refined Southern hospitality, world-class culinary experiences, and prime location overlooking Marion Square, Hotel Bennett attracts affluent leisure travelers, corporate guests, and luxury weekend visitors.
Background:
As Charleston continues to experience rising competition among high-end hotels, Hotel Bennett sought to strengthen its direct booking channels and reach new, qualified travelers. The property wanted a targeted approach capable of driving conversions without discounting or relying heavily on OTAs, while preserving its luxury brand identity.
Client’s Challenges:
- Increasing direct bookings at a premium ADR – Hotel Bennett needed a high-impact channel that could generate strong returns without lowering rates.
- Reaching luxury travelers beyond their existing audience – The property wanted to expand exposure to upscale travelers who had not previously engaged with the hotel.
- Standing out in Charleston’s rapidly growing luxury hotel market – Differentiation was essential to driving bookings and long-term brand affinity.
Solution:
Americas Great Resorts developed a strategic luxury hotel email marketing campaign designed to maximize engagement and direct conversions. AGR utilized precise audience targeting, polished HTML creative, and well-timed deployment to attract high-value guests interested in Charleston’s premier luxury hotel experience.
Implementation:
- High-Value Audience Segmentation – AGR segmented travelers by lifestyle, income, travel frequency, and affinity to similar luxury properties, ensuring the campaign reached guests most likely to convert.
- Luxury-Focused HTML Creative – The email design highlighted Hotel Bennett’s signature experiences — including its rooftop lounge, upscale dining, refined rooms, and premium location — using imagery and layout aligned with the brand’s upscale identity.
- Experience-Driven Messaging – Copy showcased the hotel’s elevated Charleston experience, emphasizing its combination of culture, hospitality, and refined comfort.
- Optimized Campaign Timing – AGR deployed the email during peak engagement periods, optimizing subject lines, CTA placement, and content structure to maximize performance.
Results:
- Increase in Direct Bookings – The campaign generated a clear uplift in direct booking activity, resulting in strong revenue performance for the hotel.
- Above-Benchmark Engagement Rates – Open and click-through rates exceeded luxury hospitality averages, confirming strong audience alignment.
- Significant New-to-Brand Visibility – A large portion of campaign engagement came from travelers who had never interacted with Hotel Bennett before, expanding the hotel’s future demand pipeline.
- Strengthened Brand Positioning in the Charleston Luxury Market – Exposure and engagement increased among affluent travelers seeking high-end Charleston stays.
Conclusion:
Hotel Bennett Charleston achieved a meaningful boost in bookings, engagement, and visibility through a strategic hotel email marketing campaign executed by Americas Great Resorts. With luxury-calibrated creative, precise targeting, and experience-driven messaging, AGR helped the hotel strengthen its direct-booking performance and expand its reach across high-value traveler segments.
For more examples in the luxury resort space, read our Hammock Beach Resort Email Marketing Case Study.
