Hotel Email Marketing Strategy: Key Questions Hospitality Brands Should Be Asking
Email marketing remains one of the most effective ways for hotels and resorts to build and maintain direct relationships with travelers. While discovery often occurs …
Author: AGR
Luxury Cruise Line Marketing Failures: Why They Missed the Boat
Luxury cruising looks strong on the surface. Ships are full. Fares are high. New vessels launch into a market that appears willing to absorb more …
The Strategic Blind Spot in Hospitality Research
Infrastructure Thinking and the Hospitality Blind Spot For more than a decade, infrastructure thinking has expanded well beyond roads, bridges, ports, and power grids into …
How Hotel Marketing Actually Works
Hotel marketing is often described as a collection of tactics: advertising campaigns, social media activity, email newsletters, and promotional offers. In practice, however, hotel marketing …
What Is Hotel Marketing?
Hotel marketing is commonly described as the promotion of a hotel through channels such as search engines, advertising campaigns, social media, and online travel agencies. …
Why Increasing Hotel Bookings Is Harder Than It Looks
Hotels often search for ways to increase hotel bookings. The advice they encounter is familiar: These recommendations are not wrong. Many properties implement them diligently. …