A Comprehensive, Multi-Channel Framework for Five-Star Hotels, Resorts, and Luxury Cruise Lines Executive Overview (For CMOs & Revenue Leaders) Luxury hospitality marketing in 2026 is defined by a paradox: guest expectations have never been higher, yet the channels through which guests discover, evaluate, and ultimately book luxury travel are more …
OTAs are a necessary distribution channel — but they are also the single largest source of lost revenue for luxury resorts. Key Takeaways: How Email Reduces OTA Reliance for Luxury Resorts Every OTA booking erodes profit through: Standard OTA commission rates for luxury properties typically range from 15–30%, with higher …
Luxury hotel marketing requires a fundamentally different approach than standard digital marketing. Affluent travelers do not respond to generic messaging, templated creative, or mass-market performance strategies. True luxury hospitality marketing demands elevated aesthetics, deep psychological insight, a high-precision direct-booking ecosystem, and lifecycle automation designed specifically for high-value guests. This guide …
What Defines a High-Performing Hospitality Marketing Agency in 2026 Choosing the right hospitality marketing agency is one of the most important decisions a luxury hotel or resort will make in 2026. The wrong agency wastes your marketing budget, increases OTA dependence, and produces generic, uninspired creative that does nothing to …
Why Segmentation Is the Engine of Luxury Hotel Email Performance Luxury hotel guests expect personalized, relevant communication — which is why segmentation is the foundation of every high-performing campaign. Resorts that do segmentation well consistently outperform those using generic lists, as shown in our own results-driven approach to hotel email …
How Luxury Resorts Win Direct Bookings in an AI-Driven World Introduction: A New Kind of Check-In A couple steps into a beachfront resort after booking their stay entirely through digital touchpoints — personalized emails, precise retargeting, and AI-guided travel suggestions. Their decision unfolded quietly, almost invisibly, long before they landed. …