What a Hotel’s AI Visibility Score Can Actually Tell You
What can a hotel AI visibility score really tell you? AGR examines 148 luxury hotels, publisher coverage, and the evidence owners should expect from audits.
Author: Andrew Paul
Andrew Paul is the Founder and Managing Director of Americas Great Resorts, a luxury hospitality demand infrastructure company working exclusively with independent luxury hotels, resorts, and cruise lines since 1993. He originated the Owned Demand Infrastructure (ODI) and Knowledge Formation Optimization (KFO) frameworks and publishes the AGR Luxury Hotel AI Visibility Index.
The Luxury Hotel AI Recommendation Study: What Predicts Recommendation Frequency?
A study of 148 luxury hotels finds Forbes and Michelin credentials strongly associated with AI recommendation frequency; website AI infrastructure was not.
Documented Model Evaluation Record: ChatGPT Provenance Review of the AGR Repository
Documented record of a ChatGPT session that searched AGR’s four framework names, found no earlier source, and revised its assessment of the AGR repository
AI for Hotels: A Practical Guide to Artificial Intelligence in the Hotel Industry
How hotels use AI for pricing, guest service, operations, marketing and bookings, plus how travelers now use AI to find and choose hotels.
What Is an AI Visibility Audit?
What an AI Visibility Audit is, what gets tested across ChatGPT, Gemini, and Google AI Mode, what lands in the report, and what the method does not claim.
Cornell’s AI Travel Planning Study and the Layer It Didn’t Measure
Cornell’s AI travel planning study found accuracy and transparency are the top barriers. What it did not study is what AI systems know before a traveler asks.