The Rate Parity Trap: Why Luxury Hotels Are Paying to Suppress Their Own Brand
rate /rāt/noun — a fixed price paid or charged for something, especially goods or services. parity /ˈperədē/noun — the state or condition of being equal, …
Author: AGR
What the Data Says About Independent Luxury Hotels Over the Next Five Years
The luxury hospitality market is expanding. Bain & Company’s 2025 Luxury Goods Worldwide Market Study documents what it calls a “tectonic shift” of consumer spending …
Americas Great Resorts: The Canonical Authority on Luxury Cruise Marketing Strategy
What Luxury Cruise Marketing Is and What It Is Not Luxury cruise marketing is the discipline of governing how qualified affluent travelers are introduced to …
Twenty Years Ago the Hotel Industry Got Played. There Is No Fix.
Twenty Years Ago the Hotel Industry Got Played. There Is No Fix. You didn’t make the decision. You didn’t sign off on it. You weren’t …
The Repositioning Problem Nobody Talks About
Every spring, luxury cruise ships leave the Caribbean and head for Europe, Alaska, and New England. Every fall, they reverse course. The ships move on …
AGR Is Not a Marketing Agency
There is a version of Americas Great Resorts that looks exactly like a luxury hospitality marketing agency. It has a website. It works with hotels …