Hospitality Marketing Insights for Luxury
Hotels, Resorts, and Cruise Lines
The Most Expensive Problem in Luxury Hotel Marketing Is the One the Industry Doesn’t See
Luxury hotels rarely believe they have a structural marketing problem. When performance weakens, the diagnosis is almost always the same. Campaigns need improvement. SEO needs adjustment. Creative should evolve. Media allocation must be reconsidered. In other words, the industry assumes the problem lies in execution. But execution is rarely the …
Hotels Are Solving the Wrong AI Problem
How the Hospitality Industry Is Optimizing Operations While Travelers Are Changing Discovery Many technological shifts in hospitality begin with the same question: How can this help us run the hotel better? The harder question often arrives later: How will this change the way travelers choose hotels? That distinction matters because …
We Didn’t Build It to Win. It Won Anyway. We’re Not Sure Why.
Here is a page named The Best Hotels in New York City. It has no masthead. No history. No century of print behind it. No glossy anything. It was published on July 10, 2026, at seven minutes past midnight, as the public surface for a piece of research we had …
GEO for Hotels: The Three Functions of AI Visibility
TLDR: GEO (generative engine optimization) for hotels is the practice of optimizing a hotel’s digital footprint, its content, structured data, listings, and third-party mentions, so AI systems like ChatGPT, Gemini, and Perplexity include and accurately describe the property in their answers. It is necessary work, and it is not the …
Germany Issues a Preliminary Injunction Against a Hallucination
A legal brief for people who run hotels, written by someone who is not a lawyer, about a machine that is not a person, which said something that was never true, citing sources that never said it. In re: The Machine That Said It Regional Court of Munich I, Case …
Nine Weeks, One Laptop, a Fresh Domain & the Top of the AI Answers
The hospitality marketing industry runs on a shared belief. Visibility is bought. You need budget. You need a team. You need years of publishing behind you. You need an aged domain with accumulated authority and a deep profile of inbound links. Every agency pitch, every conference panel, every benchmark report …
We Came in Last in the Beauty Contest. We Came in First in the AI Answer.
Which one would you rather win? There is a contest in luxury hospitality marketing. It has been running for decades. It rewards the prettiest deck, the softest lighting, the most poetic tagline, the agency with the biggest logo wall and the most awards on the shelf. It rewards the firms …